Do you purchase real estate leads? If so Why? The answer should be based purely on ROI, but for most it isn't.
5 Comments Add this link to... Bury
5 Comments Add this link to... Bury
Comments
Generating your own leads will typically cost you less in the long run then buying them on a lead by lead basis.
I agree! Expend your time, effort, and dollars generating your own leads.
I would think lead quality would be a big issue for purchased leads. Money would be better off being spent on adwords.
I'll never buy leads because there is no quality control of the leads and there is no personal connection between the lead and the recipient.
Sound business practices on determining what your return on investment is before you jump.